Juli Fernandez started his creative career as an art director for major advertising agencies in Argentina and Mexico. He then studied filmmaking with famed director Todd Solondz and began directing commercials almost immediately after. Juli won the “New Talent” award at the CCA Diente in 2009.

His cinematic focus is on the narrative storytelling, creating visually impactful and emotionally attractive work. He’s based out of Buenos Aires and has been directing from the headquarters of production company Landia. Juli has directed spots for the likes of Coca-Cola, Renault, Mastercard, Fox, L’Oreal and Philco, amongst others.